As a restaurant operator, you are faced at some point with the decision of whether to also offer a delivery service. The question is, of course, whether to set up your own delivery service or outsource the task of food delivery to a service provider. In both cases, Lieferando has established itself quite well, but it also charges a hefty fee, which of course significantly reduces the margin per meal and must be considered. After all, you can hardly make a meal more expensive just because it is ordered via Lieferando.
Lieferando charges about 13% of sales if you only use Lieferando as a platform for ordering, but deliver the meals using your own delivery service. Up to 30% of the turnover is charged if you use the delivery service of Lieferando.
Reason enough to look for alternatives. We list below a few alternative delivery services to Lieferando. With these delivery services, of course, their distribution is to be considered. Lieferando has achieved a high level of awareness and distribution, which is reflected in many user numbers.
Deliveroo
Deliveroo is a delivery service that operates in many countries and specializes in the food delivery market. The company was founded in London in 2013 and has grown rapidly since then.
The Lieferando alternative Deliveroo cooperates with various restaurants and takes over the transport of ordered food from the restaurant to the customer. In doing so, Deliveroo offers both its own app and an online platform through which customers can place their orders.
Advantages of Deliveroo for restaurant operators:
- Deliveroo has a large and active user base, which means it’s a great way to reach new customers.
- Deliveroo also offers marketing support and tools to help restaurants acquire customers.
- Deliveroo has a well-established system and process for transporting orders, which makes it easy for restaurant operators to join and benefit from the service.
Disadvantages of Deliveroo:
Deliveroo charges fees to restaurant operators for using the service. These fees may be perceived as too high for some operators.
Deliveroo has limited coverage in some countries and may not be available in all regions.
Own order form
Having their own online order form gives restaurant operators the ability to design and manage the ordering process directly from their own website or app. This has some advantages over third-party providers like Deliveroo or Just Eat.
Advantages to having your own order form
- No fees to pay to a third-party provider; higher margin per meal delivered
- Full control over the ordering process
- Direct customer loyalty; also ideal for regular customers
- Ability to establish direct contact with customers and retain them
- Possibility to offer individual offers and promotions
As a restaurant owner, you can also create such an order form yourself, e.g. with the DA-OrderForm software. Once integrated on your own homepage, you receive the orders simply by e-mail as well as structured data, so that these also can be transferred fast into Excel or other data processing programs.
Just Eat
Just Eat is an online food delivery service that allows customers to browse menus from local restaurants and place orders for delivery or pickup. The delivery alternative was founded in Denmark in 2001 and has since been active in more than a dozen countries worldwide.
Customers can create an account on the website or app, search for restaurants near them and browse menus to place an order. They can pay for their order online or upon delivery or pickup. Just Eat works with a network of local restaurants and independent drivers to provide a convenient and easy way to get customers’ favorite meals.
Just Eat offers a variety of dining options, including traditional meals, vegetarian and vegan options, and specialty dishes. Customers can also filter their search by cuisine type, price range, and reviews to find the perfect meal. Just Eat frequently offers promotions and discounts to help customers save money on their orders.
Grubhub
Grubhub is an online food delivery service that allows customers to browse menus from local restaurants and place orders for delivery or pickup. The company was founded in Chicago in 2004 and has grown rapidly since then. Today, Grubhub operates in the U.S. and Canada and has a large user base.
To use Grubhub, customers must create an account on the website or app, search for restaurants near them, and browse menus to place an order. They can pay for their order online or upon delivery or pickup. Grubhub works with a network of local restaurants and independent drivers to provide a convenient and easy way to get customers’ favorite meals.
Grubhub offers a variety of dining options, including traditional meals, vegetarian and vegan options, and specialty dishes. Customers can also filter their search by kitchen type, price range and reviews to find the perfect meal. Grubhub frequently offers promotions and discounts to help customers save money on their orders.
Disadvantages of these alternatives
One disadvantage of these platforms is that they may not be available or offer limited choices in some areas. This may result in customers not being able to order their preferred restaurant or meal.
Another disadvantage is that platforms may not be able to accommodate customers’ special requirements or requests, such as using certain ingredients or customizing dishes to meet specific dietary needs.
Having your own order form can be a good alternative, but this usually requires more know-how when it comes to HTML and website creation. However, this can be circumvented with appropriate order form software. Thus, this is also an option for smaller restaurants or those with limited resources.
Overall, there are both pros and cons to using online ordering platforms like Deliveroo, Just Eat, Grubhub and Lieferando. It is important to carefully consider these factors and choose the most suitable option for your own restaurant.
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